How do you market your company? There are so many different ways to market your company now whether it’s email marketing, google adwords, websites, etc. There are alot of ways you can spend your money on marketing and waste your money too. I have tried many different ways of marketing for business and one thing that I always keep coming back to is WORD OF MOUTH and how much it never fails you.
Postcards, you would think would be a good idea to send out to customers/companies about you, yeah the return rate is usually around 1%. Think about it when you get postcards in the mail, you may take a look at them but then usually nine times out of ten you chunk them in the trash. You can spend alot of money on postcards from how flashy they are to all the postage you spend to send them out and maybe only get 20 customers out of the 200 you sent out. Now to some 20 may sound good, but the odds are not there.
SEO tools and companies that take your money for this. There are so many companies out there that do placement and rankings for your site, do they all work? NO. I have tested and used many before, but when compared to other ways I marketed myself and created my own optimization, I ranked higher. I think it’s crazy how much they charge a month for that stuff. I mean if you have absolutely no clue on what to do with optimizing your website, then I would say give it a try but it is not going to put your site on top in three weeks like they may state.
Email marketing is overrated I think. I signed up one time for that thinking that it may help me build my emails to email out but no it just sets it up and you have to build your base of emails and input them in there to send out information. It’s a waste. So much easier and better to have something on your site to sign up for your newsletter or something to those who want to stay tuned for you business. I just can’t stand sites that send me so much junk email in my inbox that I don’t want.
Social media is a great way to market your site. You can control what information is on there, how it looks, etc. You can invite others to see your page and then have it linked to your home site. If you are not techy and don’t know much about social media networks, I would look into it.
Business cards are always great and still will always be great. You can leave your business cards anywhere or exchange them with friends to have at their businesses. One great thing too, is if you go to a restaraunt and they have a bulletin board, you can leave your card there for others to see. Don’t be shy to ask if you can leave some cards somewhere, because it works!
And honest to goodness, word-of-mouth is still what always tops any marketing out there and best of all, it’s free. One thing that is always true is people talk. When a person likes something, they share it with others. It’s like seeing a really good movie and then turning around and telling a friend to go see it. This also starts with you talking about your site/business to others and handing out your cards. But if you have a strong brand and decent business to offer, people will come. Also, patience is key. Don’t fret if you don’t see people rush to your business or company, because things always take a little time.
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