I know I am about to embark in a territory that most would argue with even just the heading, but no holding back now…
I have always grown up knowing this simple phrase “The Customer is Always Right.” Many people grow up believing this concept and taught to treat your customers right, which is the right thing to do. Like I have said before, this slogan is not entirely true in today’s society like it use to be. I have always interpreted it in the sense that it was not whether the customer was or is actually correct but the customer is entitled to their point of view while the business should meet the needs and demands of the customer. 
Let’s be honest, not many truly believe that every customer is always right. But as businesses, we are entitled to treat them with respect of their point of view, which is key to running a good business and to keep the customers coming back. The slogan is typically used by businesses to:
- Convince customers that they will get good service at this company
- Convince employees to give customers good service
Some customers use this slogan to fight back at the company, but too many times a customer will use it to try and demand just about anything. What I find is that some of the nicest people will not use that against you and be as calm as can be and work it out with you. It’s those abusive customers who try to manipulate businesses over and over that get businesses fired up. Even big companies like Lowe’s, Home Depot, Wal-Mart, etc. deal with idiots that keep coming back trying to scam them at their large stores. It’s like you can have a great group of kids, but there is always going to be a bully or two in the group, which is just like business with customers. You have some great ones and so oh no so great ones.
Some customers are bad for your business… We had a customer before call in who needed a service call for her irrigation system. We responded and worked her in within 4-5 days (busy time of the year too) and looked up her information and she had not used us since ‘05. We went out there to fix a few broken pipes she had and do some other maintenance to the system she wanted done as well. We finished and the next day she decided she wanted to add a few more heads to the system, so we explained that it would be a follow-up and additional charges for labor and materials, which she agreed to. After fixing everything, a good two day’s worth of work we sent her the invoice. A few days later she called back saying that we were not there that long and she did not clear it with us to add the heads, but I guess she must have forgotten that she signed the change order on site the first day to add the additional parts. After going back and forth she said that she would report us if we did not take some off her bill and also pulled the card “the customer is always right.” Oops, like I said I guess she forgot about that signature…she finally sent in the check about a month later and wrote us a letter that she was not using our service ever again. Now I hate losing customers but as I read that letter, there was a sigh of relief that we did not have to deal with her anymore. These customers will only cause you headaches and more trouble than they’re worth.
We’ve all heard that a happy customer will tell 5 people/friends about your business and unhappy one will tell about 100. Of course if the customer is really upset, they have many outlets to go talk about your business and file a complaint. You want to prevent this from happening because it can hurt your business, especially if it’s online, everyone will hear about it. But you can’t make everyone happy, that’s just a fact. If you do happen to see yourself on a blog or forum, write back to tell your side and be professional about it while you write it so others will see that. DON’T do it on an emotional whim, we all know how those turn out in the end.
Dealing with customers is almost dealing with kids, they will sometimes push the limit to see how far they can go. Make sure customers know up front about your policies and charges for service, etc. Be honest with them and hopefully they will be honest with you when you try giving them the benefit of the doubt.
What is the point if you have one of these customers that gives you so much trouble each time you deal with them and cringe each time they call your office? Why keep putting yourself through the same thing each time where you have to suck up to them? No one is better than the other person, if they think they are above you, they have it wrong and don’t let them treat you that way. If the customer threatens to not use your company again, remember what you were told as a kid “if you gave it your best and did all you could, don’t look back.” If you did the best you can with trying to please that customer, don’t break your back for them and don’t look back, keep looking forward. Your business is YOUR business, don’t let others run you around and make decisions for you, make them yourself and stick to what you believe is the best route for your business.
Plain and simple: some customers are not right and if they want to be rude and threaten you, smile and say “we thank you for your business but there are also plenty of other companies in our area you can use.” That’s not you being rude, that’s just being as nice as you can saying you don’t need their business. There are too many great customers out there to be worried about and wasting all your time on the ones that are just trying to drain you for what they can…

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